Breakup details

 1. Branding & Creative Design (₹100,000)

  • Logo, Website, and Visual Design: ₹40,000
    • Professional logo design, website updates, event banners, digital brochures, and branding elements for consistency across all platforms.
  • Event Collaterals: ₹30,000
    • Design for event invites, certificates, digital/print posters, pageant sashes, and other collateral.
  • Photography & Videography: ₹30,000
    • High-quality images and video production for pre-event promos, event day, and post-event marketing.

2. Social Media Marketing (₹150,000)

  • Content Creation: ₹50,000
    • Video and photo content for Instagram, Facebook, LinkedIn, YouTube (includes reels, posts, and stories).
    • Professional social media graphics and ad creatives.
  • Social Media Advertising: ₹70,000
    • Paid ad campaigns across Facebook, Instagram, and YouTube for targeted reach and increased engagement.
    • Budget split across platforms for maximum visibility.
  • Influencer Marketing: ₹30,000
    • Collaboration with micro and local influencers in the beauty, fashion, and women’s empowerment space to promote the event.

3. PR & Media Coverage (₹100,000)

  • Press Release & Media Outreach: ₹50,000
    • Professional press release writing and distribution to key publications, both local and national.
  • Media Partnerships: ₹30,000
    • Partnerships with media houses to promote the event (interviews, feature articles, event listings, etc.).
  • Event Day Coverage: ₹20,000
    • Live media coverage during the event from news channels and digital media platforms.

4. Event Management & Logistics (₹100,000)

  • Venue & Setup Costs: ₹50,000
    • Venue rental, stage setup, lighting, and sound equipment for the pageant event.
  • Judges, Anchors, and Guest Management: ₹30,000
    • Honorariums, transportation, and hospitality for judges, anchors, and VIP guests.
  • Miscellaneous Event Costs: ₹20,000
    • Backstage setup, contestant management, and other event day needs.

5. Contestant Grooming & Training (₹50,000)

  • Workshops: ₹30,000
    • Professional grooming sessions, personal branding, public speaking, and personality development workshops.
  • Coaches/Trainers: ₹20,000
    • Fees for coaches/trainers specialized in pageantry, fashion, and public speaking.

6. CSR Initiatives & Community Engagement (₹50,000)

  • Community Engagement Projects: ₹25,000
    • Funds for CSR projects, like women’s empowerment workshops or scholarships for underprivileged participants.
  • CSR Promotions: ₹25,000
    • Content and PR to highlight CSR activities, showcasing the impact on women and local communities.

7. Contingency (₹50,000)

  • Unexpected Costs: ₹50,000
    • Buffer for any unforeseen expenses related to logistics, creative needs, or extended marketing efforts.

Total Budget: ₹500,000

This budget allocation ensures:

  • Strong branding and event presence.
  • High visibility through social media and PR campaigns.
  • Effective contestant grooming and community impact.

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